Corporate Social Responsibility: ” The kiss of death or a moral necessity for business survival ? “
Saturday, November 29th, 2008CSR strategies have been exponentially evolving and becoming part of today’s business practices. It seem to be an integral process to engage harmoniously with the ” the big four. ” ( clients, shareholders, team members and community)
Some argue that they are an attempt to “sugar coat” the social and environmental damage created by the company. Others may argue that the programs are a waste of resources and they’re misdirecting managers’ attention from profit to social endeavors.
Are business ethics (standards) leading the way towards social improvements or is the ethical approach (behavior) leading to ethical business practices?
It is important to let you know that I was recently called by an executive as ” Madre Teresa in a suit” hence, clarifies which side of this debate I am positioning myself.
All the best
Edison Reis