QAM - Quality Assurance Management

As the Iron Man Triathlon comes to town, I was wondering why did they originally chose cycling, swimming and the marathon as the “portfolio of the game.”

Are they the most appropriate sports to be used as a sign of excellence, endurance and worldwide performance?

I am not here to discuss the sport side of things but I was trying to use the same principals to our daily professional lives and business challenges.

So here comes the question ……….

If you had to choose three areas of action (or strategies) to improve a business as a whole what would that be ?

Like the IronMan, lets not think about a short term solutions because after all, this is about an endurance effort to become a class leader or benchmark.

I would give you my shot at it ………… (not in order of importance)

1) Operation performance (product quality, improve efficiencies, reduce waste, improve customer satisfaction, inventory management, lead times, etc)

2) Sales and marketing (Define the appropriate target market and position the products and sales efforts accordingly)

3) Corporate social responsibility (Define and implement short and long term objectives towards employees, community and environment)

Thanks again for your input, time and consideration

All the best

Edison Reis

QAM - Quality Assurance Management

www.QualityAssuranceManagement.com

In the last several years we all worked to meet or exceed ” customer satisfaction” however, in the last few years we changed our approach to what we call ” Customer Loyalty”.

We believe the difference is the fact that a satisfied customer ” may ” never come back.

We need to strive to not only meet their immediate needs but create a system that will allow them to return.

Whats you take on this ?