Comments on: What are the top 5 (or 10) marketing strategies http://qualityassurancemanagement.com/blog/2009/03/23/what-are-the-top-5-or-10-marketing-strategies/ Sharing Synergies to Excellence / www.QualityAssuranceManagement.com Tue, 07 Sep 2010 00:02:04 +0000 http://wordpress.org/?v=2.6.2 By: Marion Martinelli http://qualityassurancemanagement.com/blog/2009/03/23/what-are-the-top-5-or-10-marketing-strategies/#comment-506 Marion Martinelli Tue, 24 Mar 2009 21:58:40 +0000 http://qualityassurancemanagement.com/blog/?p=112#comment-506 SEO/Google Analytics/Target Marketing, Professional Websites, Professional Networking, Partnerships/Business, Competent Sales Executives (more substance, less title) SEO/Google Analytics/Target Marketing, Professional Websites, Professional Networking, Partnerships/Business, Competent Sales Executives (more substance, less title)

]]> By: Gianluigi Cuccureddu http://qualityassurancemanagement.com/blog/2009/03/23/what-are-the-top-5-or-10-marketing-strategies/#comment-505 Gianluigi Cuccureddu Tue, 24 Mar 2009 16:43:45 +0000 http://qualityassurancemanagement.com/blog/?p=112#comment-505 From a meta strategy point of view, measurable,quantifiyable and cost-effective strategies are well persuit, also due to the economic downturn. From a strategy point of view, this would mean that the focus is on Internet Marketing channels. From an Internet Marketing point of view: Search Engine Marketing Social Media Marketing (PR, Customer Service, Marketing, Advertising.....) Networking Web Analytics Offline Marketing: Networking Print Something overarching which might be more difficult to measure, would be to invest in word of mouth. Best regards, Gianluigi Cuccureddu From a meta strategy point of view, measurable,quantifiyable and cost-effective strategies are well persuit, also due to the economic downturn.

From a strategy point of view, this would mean that the focus is on Internet Marketing channels.

From an Internet Marketing point of view:
Search Engine Marketing
Social Media Marketing (PR, Customer Service, Marketing, Advertising…..)
Networking
Web Analytics

Offline Marketing:
Networking
Print

Something overarching which might be more difficult to measure, would be to invest in word of mouth.

Best regards,

Gianluigi Cuccureddu

]]> By: Terry Rachwalski http://qualityassurancemanagement.com/blog/2009/03/23/what-are-the-top-5-or-10-marketing-strategies/#comment-504 Terry Rachwalski Tue, 24 Mar 2009 00:03:46 +0000 http://qualityassurancemanagement.com/blog/?p=112#comment-504 As always, the answer depends on who you are marketing to. It is easy to jump to 'the web and social networking' but ranking strategies is highly dependent on your positioning and though radio and traditional boradcast media seems 'old school', the reality is that your marketing dollar has to be targeted to your market. For example, I wouldn't put a client into web advertising if their target market is not on the web - and there are segments where web ads don't make sense. Since we know 'word of mouth' is the most powerful persuading influence, peer to peer campaigns work well. How you achieve that is dependent on the target and the goal of the campaign. For example, 'public relations' is used extensively though you have to consider first what the goal of engaging the media is. Yes - social media is powerful though the 'seven touch points' rule of advertising still applies. The best bet is a well rounded and MEASURABLE campaign that meets a pre-determined goal and fits in the budget. One size fits all for marketing strategies is a sure way to waste effort. As always, the answer depends on who you are marketing to. It is easy to jump to ‘the web and social networking’ but ranking strategies is highly dependent on your positioning and though radio and traditional boradcast media seems ‘old school’, the reality is that your marketing dollar has to be targeted to your market. For example, I wouldn’t put a client into web advertising if their target market is not on the web - and there are segments where web ads don’t make sense.

Since we know ‘word of mouth’ is the most powerful persuading influence, peer to peer campaigns work well. How you achieve that is dependent on the target and the goal of the campaign. For example, ‘public relations’ is used extensively though you have to consider first what the goal of engaging the media is.

Yes - social media is powerful though the ’seven touch points’ rule of advertising still applies. The best bet is a well rounded and MEASURABLE campaign that meets a pre-determined goal and fits in the budget. One size fits all for marketing strategies is a sure way to waste effort.

]]> By: Taylor Ellwood http://qualityassurancemanagement.com/blog/2009/03/23/what-are-the-top-5-or-10-marketing-strategies/#comment-503 Taylor Ellwood Mon, 23 Mar 2009 22:35:11 +0000 http://qualityassurancemanagement.com/blog/?p=112#comment-503 Online social media such as blogs and profiles on sites such as LinkedIn podcasting and videocasting vending and trade shows and speaking (but it depends on what you're doing) article writing networking Online social media such as blogs and profiles on sites such as LinkedIn
podcasting and videocasting

vending and trade shows and speaking (but it depends on what you’re doing)

article writing

networking

]]> By: Will Marshall http://qualityassurancemanagement.com/blog/2009/03/23/what-are-the-top-5-or-10-marketing-strategies/#comment-502 Will Marshall Mon, 23 Mar 2009 21:53:56 +0000 http://qualityassurancemanagement.com/blog/?p=112#comment-502 In this recessionary market, businesses must make hard decisions about their marketing. Whether my clients are in professional services, construction or finance, they want more bang for their buck and are less patient with new, unproven or potentially risky tactics. They tend to go for what they know. However, they have begun to eschew some traditional approaches, such as print ads and cable. My list: Networking SEO Media Relations (PR) Website Sponsorship advertising Networking is a default for most B to B execs. There's no substitute for old-fashioned face-to-face grip and grins. SEO is hot, and it makes sense for many businesses across most industries. Media relations is the best value in print journals. Its far less costly than an ad campaign but packs a punch which includes prime placement (in the story), SEO value and trusted third party endorsement of expertise or status. Website design is now a first impression for the majority of US consumers. Sponsorships are a great value for local campaigning and carry greater networking access, speaking or presentation opportunities, hosting potential, etc. I hope this has been helpful. In this recessionary market, businesses must make hard decisions about their marketing. Whether my clients are in professional services, construction or finance, they want more bang for their buck and are less patient with new, unproven or potentially risky tactics. They tend to go for what they know. However, they have begun to eschew some traditional approaches, such as print ads and cable. My list:
Networking
SEO
Media Relations (PR)
Website
Sponsorship advertising

Networking is a default for most B to B execs. There’s no substitute for old-fashioned face-to-face grip and grins. SEO is hot, and it makes sense for many businesses across most industries. Media relations is the best value in print journals. Its far less costly than an ad campaign but packs a punch which includes prime placement (in the story), SEO value and trusted third party endorsement of expertise or status. Website design is now a first impression for the majority of US consumers. Sponsorships are a great value for local campaigning and carry greater networking access, speaking or presentation opportunities, hosting potential, etc.

I hope this has been helpful.

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